History

SINCE 1919

We disclaim mass production in favor of manual labor, the brand ensures its future, based on the strong traditions of the past, being thus true to its founder and name.

1897

1897

«Ancora's» brand history is as one of the first Italian companies to produce pens. No doubt that «Ancora's» history is the history of its founder - Giuseppe Zanini, who in the early part of the twentieth century was able by having gained the necessary experience to realize his dream - to create perfect pens in his own factory.

It started at the beginning of the twentieth century, Giuseppe Zanini received a pen as a gift from a relative returning from America, who was known as a great enthusiast of mechanics. Zanini was taken with this writing device, its aesthetics and mechanics.

1919

At that time a pen was considered a luxury item in the Italian market as they were brought from other countries, and hence were very expensive. Giuzeppe Zanini made a decision: notwithstanding the fact that at that time there was practically no existing pen market, nothing could prevent him from creating and developing the equipment necessary for production.

1919
1925

1925

However, the technologies of that day could not provide Zanini with the possibilities needed for his project development: There was neither the required materials or the necessary equipment, and, thus, he had to assemble the products using imported components and accessories.

1938

Technical experience was gathered as the years went by. At the first economical opportunity Giuseppe Zanini himself developed a machine that enabled him to begin his own production. By that moment he knew the entire production cycle, starting from pen writing ink filling system and up to writing technology.

1938
1943

1943

In 1938 Illustrazione Italiana newspaper wrote as follows: "In our opinion, production of «Ancora» pens in Italy with the use of Italian equipment, Italian raw materials, and performed by Italian workers and engineers is their major advantage".

1950

Finally Giuseppe Zanini courageously and purposefully rushed to his wish, this was in Sesto Calende on the shores of Lake Maggiore.

1950
1997

1997

Zanini's products became widely known for their exceptionally high quality, he succeeded in his products sales market expansion as far as the territory of Europe and North America. Nowadays, «Ancora» Pen Company has secured a substantial footing in the writing instruments market both in Italy and in numerous other countries.

2009

At present, same as before, «Ancora» brand is associated with the best Italian traditions merged with the history of legendary pens.

2009

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